The GA-700 series was arguably G-Shocks most significant new model of 2016. Featuring the first front-facing Super Illuminator light button on an affordable analog-digital G-Shock, a classically rugged exterior, and an estimated 5-year battery life, the GA-700 is a versatile back-to-basics model that appeals to streetwear fashion, extreme sports, or on-the-job use.G-Shock Japan announced the GA-710 series and two new GA-700 models for a February 2017 release.