The GA-700 series was arguably G-Shock's most significant new model of 2016. Featuring the first front-facing Super Illuminator light button on an affordable analog-digital G-Shock, a classically rugged exterior, and an estimated 5-year battery life, the GA-700 is a versatile back-to-basics model that appeals to streetwear fashion, extreme sports, or on-the-job use.G-Shock Japan announced the GA-710 series and two new GA-700 models for a February 2017 release. The GA-710 has the same exterior design and module as the GA-700 series. The difference appears to be the GA-710?s metallic-style face and light button. G-Shock Japan describes this as a Garish color series. The GA-710 models include the black and silver GA-710-1AJF, black and blue GA-710-1A2JF, and black and gold GA-710GB-1AJF. The blue GA-700-2AJF and white GA-700-7AJF round out the new GA-700 additions.