Diesel was founded by Renzo Rosso in 1978, an Italian fashion entrepreneur once referred to as the _Jeans Genius.äó»äóÖäó»_äó»äóÖä??? From the beginning, Dieselê‰?s Italian heritage gave the brand a deep understanding of creative fashion design. Those who love Diesel denim will appreciate the aesthetic of Diesel watches. Diesel watches for men and women are inspired by imagination, youth, color, and the ever-moving urban lifestyle. The Diesel watch catalog includes both vintage-inspired pieces and watches representing new forms and styles, with innovative multi-dial dials, modern materials, and monochromatic or industrial color palettes.