An iconic Italian fashion trendsetter, the House of Gucci--better known just as Gucci--is renowned for its tradition of luxury and constant quest and attention for style and quality. It was founded in 1921 by Guccio Gucci when he opened a leather goods company and small luggage store in his home of Florence, Italy. Within a few years, the Gucci label attracted a sophisticated international clientele who sought out its equestrian-inspired collection of bags, trunks, gloves, shoes, and belts. By the 1960s, Gucci products became icons when worn by such fashion icons as Jackie Kennedy (who carried a shoulder bag that today takes her name, Jackie O), Liz Taylor and Grace Kelly. Artistically combining the elegance of Italian design with the precision of Swiss horological craftsmanship, every Gucci timepiece represents watchmaking at its finest. From inception to finish piece, Gucci demands a commitment of the highest standards, attention to detail and exacting quality control. Today's Gucci watches are made of the most durable materials, while design is focused on modernity--tweaking classic watch styles with contemporary lines and flourishes in order to make a mark of this time for years to come.